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Emission-reduction projects in developing countries generate carbon-offsetting certificates. If the projects are only verified by private organizations the certificates are called Verified Emission Reduction Units or VERs. If the projects are certified by the United Nations the certificates are called Certified Emission Reduction Units or CERs.

CERs are the highest quality certificates on the market. They are issued only to projects that have verifiably stopped carbon emissions that would otherwise have been released into the atmosphere. Only the United Nations (UN), through its local representatives, can issue CERs. CER issuance, possession, and trade are documented in registries. This information is open to the public, ensuring transparency and trust in the system.

Companies in the European Union who are legally required to reduce carbon emissions are issued emission permits called EUAs. This is the so-called regulated market. Because the CERs’ quality is so high, these companies are allowed to use them additionally to the EUAs to meet their reduction requirements in the framework of the EU emissions trading.

Companies who are not legally required to reduce carbon emissions but do so voluntarily operate in the so-called voluntary market and normally trade with lower-cost VERs. The quality of the VER projects differs and therefore VER certificates are not comparable.

In our view they lack the quality, safety, and transparency offered by CERs. Therefore VER projects are out of question for Certified Coolness. Despite operating in the voluntary market we back our carbon offsetting exclusively with the CERs used in the regulated market.

We want to give our customers the assurance that their engagement has really prevented carbon emissions now, and not sometime in the future. Therefore we think it’s worth investing in more costly CER certificates.


Certified Coolness: Cool living on a cool planet