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Many greens don’t like carbon offsetting. They claim it is the same as “selling indulgences” and that all in all there is “no real emissions reduction.”

I disagree. Industrialized countries won’t be able to change their energy and transport infrastructure as fast as needed to meet their carbon emissions reduction targets. Offset projects abroad help fill the gap in the meantime.

These projects transfer green technology to developing countries and help develop a low-carbon energy infrastructure there. It is a win-win situation for all involved.

Carbon offsetting often gets a bad press because of the many dodgy offerings on the market. Certified Coolness bases its offsetting exclusively on UN CER-certificates: safe, high quality, and transparent. They are issued only after emission reductions have taken place. Issuance, possession and trade are recorded in public registers.

For Business Customers:

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Certified Coolness: Cool living on a cool planet