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I am not interested in only offsetting the carbon emissions generated by the product’s manufacturing and consumption or by organizing and holding an event. There are already too many people doing this. I want to go beyond this and use products and events as tools to elevate sustainable behaviour and environmental and climate protection to a coolness status.

I know this is no mean task. I have been called delusional more than once. My answer is always the same: Daniel Burnham*  was right: Make no little plans. They have no magic to stir men's blood and probably themselves will not be realized. Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will never die, but long after we are gone will be a living thing, asserting itself with ever-growing insistency. Remember that our sons and grandsons are going to do things that would stagger us. Let your watchword be order and your beacon beauty. Think big.

If you agree with me (coolness is the answer) and with Daniel (make no little plans), then we should join forces!

* Daniel Burnham (1846 – 1912) was an American architect and urban planner. Together with his partner John Root he built one of the world's first skyscrapers: the Masonic Temple Building in Chicago (1912). He also built the Flatiron Building in New York City (1902) and Union Station in Washington D.C. (1907). This quote is from 1907.


Certified Coolness: Cool living on a cool planet