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I finally saw the movie “No impact man”. It was one of those situations when you don’t know if you should laugh out loud or cry in despair. The part that bugged me the most was his giving up electric power. Has the guy never heard that nowadays one can have green electricity – electricity from renewable sources (hydroelectric, wind, solar, etc.) – and so cause zero carbon emissions? Wouldn’t it be better to do so and teach a lot of people how to reduce emissions without giving up on comfort? At least when he reconnected the power supply at the end of the movie, wouldn’t it be the right time to say so? “I have power again but from renewable sources – you could do the same!”

With electricity he would be able to cook using clean electricity, instead of burning methane gas and producing a lot emissions as he did the whole year – he never mentioned his cooking, did he? Keeping a dog produces about the same amount of carbon emissions as driving a small car. Why didn’t he deal with that either? No impact? Is he kidding us or just himself?

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The goal was good: to convince people to reduce their carbon emissions by 10%. The date was great: October 10th, 2010 or 10-10-10. The sponsors were first-class consumer brands. It couldn’t go wrong...

But it went terribly wrong. It took only an outrageous video showing innocent people being executed just because they don’t want to commit. Was it ecofascism at its best? No, it was only a joke – or so they say. (Oh man, it was supposed to be funny...) With friends like these, who needs enemies?

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